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How To Use Press Releases To Drive Traffic & Get Backlinks
This article is guest posted by Dana Willhoit of Niche NewsFlash….Dana Willhoit was a reporter at daily and weekly newspapers for 17 years. She now works from home, writing press releases and ghostwriting for clients.
You don’t need to have groundbreaking, earth-shattering front page news to share, in order to write a successful press release. You just need to find an angle, have to write it in a proper format, and submit it. Here are some things that you can use as an angle:
- Launching a new product
- Launching a new website
- Upgrading a product
- Offering a holiday special
- Forming a partnership with someone
- Doing something for charity - always a good angle
- Featuring a post-holiday sale
- Tying your product or service in with current news
On that last example - for instance, if you have a work from home product, talk about the economy and say something about layoffs and job uncertainty, and how you are “now offering” a new work from home system that people can use to make extra money while they have a job, or to replace a full-time income. You never want to lie, but you want to make it sound current.
It is important to make sure that the press release does not sound like an advertisement. Again, read through some press releases on press release sites to see how people package their stories.
Other tips:
Write in the third person, not the first person.
Include a quote, even if it’s from yourself - “This system can be used by anyone from stay at home moms to people with full time jobs looking to supplement their income,” Jim Smith, owner of JS Enterpises, said.
Do keyword research beforehand and include a few targeted keyword phrases in each press release.
If you really don’t think you can write a good press release, you can hire a press release writer. On the Warrior Forum you’re likely to find press release services available for $77-$100 a press release.
Here’s my list of good free press release sites:
http://www.1888pressrelease.com
http://www.express-press-release.net
http://www.24-7pressrelease.com
http://www.free-press-release-center.info
http://www.pressreleasespider.com
http://www.pressreleasepoint.com
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Great resource - and nice to see Dana over here too. Both of you provide awesome content in an easy to follow AND implement style. Thanks for providing this great resource.
Thanks Will
Dana IS ace, her writing talent and resourcefulness is killer.. it is a pleasure to have her guest blog here and I hope she’ll do it again.
Thanks for dropping by
Peace
Well done guest post, Jay–and, of course, Dana.
I’m a big believer in the “Dragnet” approach to blog posting: “Just the facts, ma’am, just the facts.”
This one met the criteria. Good actionable material clearly and concisely presented.
Thanks,
Elmer Hurlstone
Elmer Hurlstones last blog post..Affiliate Marketing and WordPress Go Hand-in-Hand
@Elmer
Thankyou very much Elmer and I’m sure Dana is appreciative too..I’ll notify her of your kind words.. It is a pleasure and a blessing to have you drop by and comment.. thankyou
Peace