This post is crafted by Frank Bruno of DitchYourJob4IM and Video Marketing Tactics.
Here’s a step-by-step plan on how to make your sales go ballistic without any additional traffic to your website. You can use this method with the traffic your currently getting to your website, and it doesn’t matter if your getting 1-5 visitors or optins, or 50-100, this will work to get astounding sales conversions using video.
1st) You need 2 products to make this work (preferably 3 or more). The products can be your own products that you developed or products that you obtained the rights to such as PLR (private label rights), MRR (Master Resell Rights). Or a combination of your own products and PLR, MRR products.
2nd) You need to be able to offer a OTO(One Time Offer) to an upsell product after the customers first purchase of your low end entry product before they gain access or download the first purchase. As an example your low-end entry product can be $7-$27. Your OTO should be a twice as much value for about 30-70% of normal costs. So if you have a product that sells for $97 then use that as your OTO for $47. You get the idea.
3rd) On your download page for either your front end product or the OTO have links to your additional products that you sell, or products that you’re an affiliate of.
Ok, to put this all together to make this a highly effective sale funnel you need to offer a very low entry price product as in step 1 above. Your not trying to “sell the farm” here with the first purchase. You’re simply romancing your lead into your sales funnel with a low front end product.
When the lead buys your low entry front end product you will hit them up immediately before they go to your thank you page with your OTO. This is not going to be an ordinary OTO. You are going to make a video OTO telling the customer how your OTOcan benefit them and let them know that to see your offer again they would have to re-purchase. By telling your customer this, it puts the fear of loss factor in them, which is one of the most highly affective psychological sales triggers that you can use.
What also works really well is to have your OTO product being closely related to your entry product that they just purchased.
After your customer purchases your OTO they will now come to your thank you page where you will have links to your additional products that will be closely related to your market or niche. Then the cycle will start all over again.
Do not under estimate the effectiveness of the last part of this video marketing tactic
By putting links to additional products either of your own, or as an affiliate to earn commissions, you are exposing your customer to additional products while they are in a buying mood and highly interested in getting more.
By combining all these aspects into your marketing funnel your sales and profits will go ballistic without any extra effort of getting traffic, thereby increasing the value of your customer where you can roll out on larger scale.
Watch a f.ree video showing you how to make your sales go ballistic setting up your own lethal video funnel system….
http://VideoMarketingTactics.com/c/lethal-video-funnel
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Halo Frank/Jamie
would you think this type of work can be added in with affiliate marketing?I dont have my own product yet but am thinking of looking at MRR so I could maybe offer the OTO at least