Blogging Could Be Just The Thing You Need To Explode Your Business

By Jamie Holt | November 4, 2008 .

It wasn’t too long ago that a blog was only the work of a college or university student to complain about life, parents and how the whole world is against them. The blogging world is no longer like this, and there are many companies using the power of a blog to enhance their business, gain more customers and connect with their current customer base to keep them updated on the day to day changes and issues within their respective industries. So how and why can you benefit from having a blog in your business? Allow me to show you in these 3 reasons:

1. Trust is built through open sharing In the online world there is a trust issue, mainly because there is no face to face contact with the consumer so they don’t get a chance to evaluate your character. Sharing your personality, thoughts and feelings in your business blog allows the potential client to get to know you a little bit more and over time trust is built as they begin to see your sharing of information and also they will see your dedication.

2. Search engines love blogs Due to their constant fresh content and updating daily, you will find your blog achieving some really good search engine rankings and not just like that of a normal website. You will start ranking for a wide variety of keywords and search terms, which opens up the door to new customers that you may never have found without the search engine capability of a blog.

3. You can use a blog for leverage You can leverage the power of a blog as a membership section, or delay posts to come out for one time offers or special sales. Using your blog for each of these purposes lets your customers think that being subscribed to the blog is important and you can offer special deals to those customers who stay connected via the blog. A perfect way to leverage the power of a blog is current market research, there is no better way to research your target market than asking your current customers what they want. These are just three reasons why blogging is a must for any business, I am sure there are many more that I have not included.

But many people that blogging is all about having a single authority blog where you focus all your work, when in reality you can have as many blogs as you like and publish your content on your own properties and not just populate the article directories..

I am in no way suggesting that you shouldn’t do any article marketing at all.. but remember.. your work is your work, so it is much better to put the majority of it on your own site(s).

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Posted under Affiliate Basics, Blog Monetization Series, Web 2.0 | Like this article? Subscribe to our RSS feed

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2 Comments so far

SeanDB1 November 4, 2008 10:14 pm

I have been researching how Blogs could benefit my online business recently ,and this post confirms the advantages of Blogging to help grow your business, I especially like point 2 which is the key reason for having a Blog in the first place and how an online business can benefit and make extra money online. Thanks, look forward to future posts from you. Glad it was Blogging and not Blooging
Jamie Holt November 4, 2008 10:18 pm

Thanks for dropping by Sean and it’s great that this reinforced your view on blogging (not blooging)

I caught that just in time to make the edit..lol..

Thanks for the comments and don’t be a stranger, eh?..

Peace

J

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