Blog Monetization: Adsense, The Under Dog

Part 2 in the blog monetization series here, comes to you with a twist that may not be the norm, but it is certainly known to the more “popular” members of the blogosphere.. and that method of monetization is:

AdSense..

Google’s in-site advertising that allows you to display ad blocks on your site, from which you receive a percentage of the Cost Per Click from the advertiser when a clickthrough occurs from your site.

A scenario to explain if I may…

Company A decides to advertise through Google Adwords and agrees to pay X amount for every visitor that Google delivers to their site as a result of “search terms” related, being typed into the search engine and the searcher clicking through the sponsored results ads down the right hand side of the search page.  But as a side element to this, webmasters can register to display Adsense on their own site, and Company A’s ads will then be displayed in the adsense blocks if they agree to this type of display for their ads…

When a clickthrough is made, Company A pays Google and Google gives a cut of each click payment to the webmaster who displays the ads..

I have always been a discreet advocate of adsense, it’s great for sites with good traffic, and plenty of readers…like for blogs etc.. What I don’t think, is that you should use it ANY time it would ever affect/detract from your primary goal of a site, like sales pages and squeeze/landing pages etc. It just doesn’t make sense to detract from your main goal on a site… but on sites where content is the main objective, then adsense is a perfect compliment to this.

Problogger this year gave his top site earner as this method, and his number one income stream from his blogging efforts web wide across various blogs of his…

I too would have to put Adsense as a top earner on some site’s of mine, mainly content sites and not this one, but many others that I add regularly updated content to, so the readership is always large and fresh.

Give it a whirl, you may well just be surprised at what you may find in your results.

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