Article Writing And How It Works In My Business

By Jamie Holt | May 29, 2008 .

Well, now we have the previous post out the way..lol… I think I want to talk a little about article marketing, article submission, article writing and all it covers and is good for in an online affiliate/internet marketing business.

There are two main objective’s of an article to us all as internet marketers, in short it has the possibility to serve 2 purposes… to either:

a) Generate traffic ether via the article directory, like Ezinearticles.com..or from the search engine’s after it has been indexed, with the help of the directory and it’s usually high pagerank.

b) To bleed backlink juice from the high pagerank of the directory which in time will boost the power of the website of yours that the article links to.

For me these are two massive reasons for article marketing/submission and is why I spend a whole lot of time writing content, not only for my own properties, but to distribute to the article directories… it has such amazing power that even with the power of PPC for traffic generation, you would be leaving a whole lotta cash on the table if you overlooked article marketing.

The effect that it can have on your business is nothing short of spectacular, but that doesn’t mean you can submit any old has and expect killer results, there are certain techniques and skills to perfecting the article writing/submission that will enable you to captivate readers, hold their attention, make an interesting read and most importantly get them to follow through with your MDA - most desired action, which is usually a click through to your website for more information on your article topic.

All this aside, we have to always be aware that whilst the traffic directly from the directories can do well, it is highly important to think about search engine quality and how we can, with the help of the high PR article directory, achieve a good ranking in the search engine to get organic traffic from longtail keyword searches based on our product/service. Our first objective being composition of an easy to read informative piece, which means carrying out adequate research and gathering quality information, be that tips, tricks, hard facts or just informed opinions…either Way, value is top of my list when thinking of what to provide for the reader(s).

If you are writing articles in say…. the acne niche, you would do well to gather ALL the information possible on causes, prevention, creams, lotions, alternative solutions, quick fixes, long term actions to take for prevention…but also on the flipside of this you have to think that the person reading will have feelings, thoughts, insecurities and also an urgency about their problem. That urgency could range from not very to absolutely buy now solution required. Either way you should be preparing for the possibility of both.

It is often said that in order to get good search engine ranking, you should be looking at a 3-4% inclusion of your keyword in the article, and whilst this may be true, there is no way you can use this and this alone to determine your possible indexing in the search engine…Google uses something called latent semantic indexing which is a from of artificial intelligence to read you content..so writing any old hash and throwing 1 longtail keyword for every 100 other words just won’t cut it, hence the reason for extensive research and when I say extensive I really mean hard work and detailed searching on your chosen topic/niche.

I will go into more detail about the process in the next post, article research… structure, where to maybe submit and what different types of articles you can use to get the desired effect…and also, the all important author bio, which is the last paragraph of the article which can include your links and call to action to attain your MDA!

More to come…..

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