3 Elements Of Email Marketing That You Should Keep Your Eye On

By Jamie Holt | October 13, 2008 .

Keep your subscribers happy and have some amazing success with this email marketing advice that has served me well in my business.

When you look at your email marketing results and conversions, I would be willing to bet that you would be happier with them being a little better if not a whole lot better, right?

I have to admit that when I first started out with my own email marketing campaign and building lists of subscribers in the niches I was involved in, it wasn’t the most enjoyable experience and I soon found that list building and email marketing was more hassle than it was worth and didn’t generate too much income for me, but that was down to one reason and one reason alone.

I was doing it all wrong!

Here are my email marketing tips to help you avoid the costly mistakes that I made in my earlier efforts:

Forget using your own autoresponder and invest in a subscription service from a company like AWeber, you really do get what you pay for and with the rise of spam and spam complaints, you will be doing yourself more damage than you will believe if you do not go with a paid service for your autoresponder. Forget the self-hosted scripts and stick with the professionals, there are many to choose from and they all make their living in the industry so they do go all out to provide the best.

Being honest and straight in your email marketing efforts will pay off in abundance, this includes avoiding the use of deceptive headlines and offers. Provide well constructed content and focus on helping your subscribers and then come the time when you make a recommendation for your product or that for which you are an affiliate for you will have no trouble making sales and repeat sales.

Keep your eye on your delivery rates. Avoid spam complaints at all costs, whatever you can do to stay out of any spam complaints is good for your business, using a paid service will help with this and you can have your messages checked against spam scoring guides to ensure that your messages get delivered in as many cases as possible, your message is useless if you don’t go to the effort of ensuring it gets delivered.

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